Organizational Behavior And Concepts Essay

1011 Words 5 Pages
Organizational Behavior and Concepts
Every successful company realizes that one of the most valued assets within the business is the people. "To attract and retain the best qualified people available without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, or disability" (Boeing, 2006, p. 2) . Companies of today focus on continuous personnel development that is necessary to increase the value of an organization's human capital.
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A company's strategic plan must clearly define the mission, vision, goals and objectives for all employees, customers, and publics to view. These ideas determine the plans a company implements to follow the objectives stated that will be required in obtaining the goals set. The mission and vision provide a sense of direction and principles the company prides their reputation on. The reputation of a company is established over years and can be attributed to factors like the quality of a product, the benefits provided to the workforce, and even the social or environmental contributions made to the communities where they do business (Schermerhorn, Hunt, & Osborn, 2005, p. 7).
The Boeing Company defines its mission as "People working together as a global enterprise for aerospace leadership" (Boeing, 2006, p.1). The proposed strategy that will enable Boeing to lead the industry revolves around running a healthy core business, inventing new products, services, and opening new markets in other countries. The company strengths will include focusing on the customer via understanding, anticipating, and responding to their needs. Boeing will concentrate on large-scale integration of systems designed and produced

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