Two Ways a Woman Can Get Hurt by Jean Kilbourne Essay

1595 Words May 14th, 2010 7 Pages
For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of …show more content…
Clearly the author’s purpose for writing this piece was to make the uninformed people aware of how something that has become so normal for our society such as advertising is at the same time corrupting it little by little, but also she is opening people’s eyes about the dangers attached. Kilbourne is initiating change in our world by emphasizing the key problems this type of advertising promotes making it easy for her readers to be inspired to change the way things are done because that is only what things are going to happen, if we all unite against the wrong. Because of Kilbourne’s experience and familiarity with the topic it’s difficult not to be accepting if not convinced of her argument. She manages to communicate her point of view thoroughly and effectively especially by incorporating the multiple ads she uses for support as well. Due to the fact that I am a girl, I believe that as a reader I was able to identify and understand Kilbourne’s argument easier than perhaps a male reader would. I found it almost hilarious that Kilbourne included the statement found on pg 420, “Indeed the very worst kind of man for a woman to be in an intimate relationship with, often a truly dangerous man, is the one considered most sexy and desirable in pop culture,” because to me that truly sums up the mindset of women and men now-a-days. Talk about the sexy good intelligent kind man, is almost non-existent. When women talk to one

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