Essay on The Principles Of Persuasion That Are Powerful And Effective

791 Words Aug 3rd, 2016 4 Pages
(Saylororg, 2016) Social psychologist Robert Cialdini [1] offers us six principles of persuasion that are powerful and effective:
1. Reciprocity
2. Scarcity
3. Authority
4. Commitment and consistency
5. Consensus
6. Liking
Principle of Reciprocity
It has been described as the mutual expectation for exchange of value or service. The principle of reciprocity alludes to the fact that all humans perceive the need to reciprocate especially when they are in receipt of specific favors. (Stategov, 2016) A good example is with US non-immigrant visa applicants from certain countries. Some areas of authority may be required to pay a visa issuance fee after their application is approved. These fees are based on the principle of reciprocity: when a foreign government imposes fees on U.S. citizens for certain types of visas, the United States will impose a reciprocal fee on citizens of that country*/area of authority for similar types of visas. In this scope, reciprocity is viewed to have great persuasion. Trust is developed where more and more people feel compelled to give back

Principle of Scarcity

To be scarce means to be limited either in quantity or availability. Due to limited supply of a resource. People are reminded of not only of what they stand to gain but also of what they stand to lose. Mostly one could take advantage to persuade the acceptance of an alternative commodity when there is a scarcity of a particular item.

Principle of Authority

This is a level of influence…

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