Coca-Cola’s attempt to market their new tasting product “New Coke”, made the company understand that, the original is sometimes different enough. In 1886, Doctor John Pemberton, invented the Coca-Cola formula in a brass kettle in his backyard. The name “coca-cola” was suggested by Pemberton’s bookkeeper. In fact, this bookkeeper scripted “coca cola” with flowing letters, which is the popular logo of today. The soda was brought to the public eye in 1886. In 1887, Asa Candler bought Coca Cola from Pemberton for $2,300. Pemberton died a year later. Candler’s aggressive marketing skills made Coca Cola one of America’s most popular soft drinks. Between 1890 and 1900, sales increased by over 400 percent. The drink was sold across the United
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Soon enough people were hoarding over the left over cases of the original product. Newsweek reported that people were selling cases for $30 a case. It showed that people grew accustomed to Coca-Cola’s original taste. For over a hundred years Coca-Cola had convinced North Americans that Coke was a part of their lives, of their culture. For them to take it away, it was compared to “stomping on the American Flag. This was the first flavor change of Coca-Cola since its creation in 1886, over 100 years prior (Solar Navigator). Because of consumer reaction, the original formula was reissued in June of 1985. Was this all just a marketing scheme? Did Coca-Cola deliberately make its new soft drink inferior to its original?
While researching this topic I came across a number of articles and books that evaluated the creation, and end of this “New Coke” formula. Barbara Mikkelson describes, the urban myth that Coca-Cola’s new product was a scam for the further increase in the original formulas sales. Although this assumption was proved false, its still makes one think, why would coca-cola change their beloved formula after so long? Is taste even the issue? Or is it the profits that are seen from that taste? The overall message is that; originality is better that differentially. Though Coca-Cola’s plan to change their beloved soda after 100 years of idea did fail, what it did do, was make people love to the original product even more that before