Tap Air Portugal Interium Report Essay

1720 Words May 1st, 2008 7 Pages
Contents

1 Summary 4
2 The Airline Industry Analysis 5
2.1 The Industry Competitive Analysis 5
2.1.1 Potential New entrants 5
2.1.2 Power of buyers 5
2.1.3 Power of Suppliers 5
2.1.4 Substitutes 5
2.1.5 Rivalry 6
3 Strategic Groups 6
4 External Factors that can affect the industry 7
4.1 Political and Legal 7
4.2 Economical 7
4.3 Social 7
4.4 Technological 7
4.5 Environmental 8
5 Key Factors of success in the industry 8
6 Key drivers of change in the industry 8
7 TAP internal analysis 9
7.1 Core Competences 9
8 SWOT Analysis 10
8.1 Internal Analysis 10
8.1.1 Strengths 10
8.1.2 Weaknesses 10
8.2 External Analysis 11
8.2.1 Opportunities 11
8.2.2 Threats 11
9 Bibliography 12

List of figures

Figure 1:
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This growth on the demand of flights can be explained by the economical growth in East Europe, India, China, Shout America and Africa. Therefore the leisure and business market will receive an important quantity of new customers new to the industry. This growth however will be influenced by governmental legislation allowing the liberalization of the market, and finally the political stability in the region.
Key Factors such Airport Capacity, route structure, technology, terrorism threats, cost to lease or buy aircrafts and Fuel price will be important to a company willing to compete on these new markets

7 TAP internal analysis
7.1 Core Competences
TAP Air Portugal is an international airline, which operates, connecting Europe to Africa and the Americas. The geographic location of the Lisbon Hub allow TAP to achieve a distinctive competence by reducing

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