Swot Analysis of Kellogs Essay

2896 Words Sep 3rd, 2009 12 Pages
COMPANY OVERVIEW
With 2008 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles and meat alternatives. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world.
Kellogg Company's business is broadly divided into two divisions: Kellogg North America and Kellogg International. Kellogg North America includes retail cereal, retail snacks, and frozen and specialty channels businesses in both the United States and Canada. Kellogg International is divided into businesses in Europe, Latin America, and Asia and Australia (Asia Pacific).
The
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The Company's brands include Kellogg's(r), Keebler(r), Pop-Tarts(r), Eggo(r), Cheez-It(r), Nutri-Grain(r), Rice Krispies(r), BearNaked(r), Morningstar Farms(r), Famous Amos(r), Special K(r), All-Bran(r), Frosted Mini-Wheats(r), Club(r) and Kashi(r). Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at http://www.kelloggcompany.com.\

http://kelloggs.mediaroom.com/index.php?s=43&item=241
KELLOGG COMPANY AMONG 2009 'WORLD'S MOST ETHICAL COMPANIES'
PRNewswire
BATTLE CREEK, Mich.
(:K)
Award Recognizes Real and Sustained Ethical Leadership Within Various Industries
BATTLE CREEK, Mich., April 14 /PRNewswire-FirstCall/ -- Kellogg Company announced today it has been named one of the 2009 World's Most Ethical Companies by the Ethisphere Institute. Kellogg earned a coveted place on the list by going beyond legal minimums, introducing innovative ideas to benefit the public and consistently upping the ante for what it takes to be an ethical leader.
"We are honored to be named one of the World's Most Ethical Companies, validating our commitment to promoting a solid ethical environment within our company," said Neil Nyberg, vice president and chief ethics and compliance officer, Kellogg Company. "Acting

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