Swot Analysis: H.J. Heinz Company Essay

924 Words Mar 1st, 2007 4 Pages
SWOT Analysis: H.J. Heinz Company

Mission/Vision Statement: The only real vision statement Heinz offers is to ‘have a bottle of ketchup on every table.' This vision statement reinforces the notion that Heinz only produces ketchup. It is unnecessary for Heinz to further identify themselves with ketchup. The ketchup market is not going to continue to expand much more than it has already. Since Heinz is synonymous with ketchup already, and customers are aware of this high quality product, they should make consumers aware of the other products they offer. Those who feel Heinz ketchup is of the highest quality would be eager to buy other products produced by Heinz believing they too would be of the highest quality. They do need a
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2001 shows a slight increase in Heinz's assets, but this is more than offset by income figures. Net income was nearly cut in half from 2000. However, sales increased an insignificant amount. This decrease in net income was due to the sale of Weight Watchers in 2000. Heinz also decrease long-term debt and liabilities by nearly 20% in 2001. Overall, Heinz performed better in 2001 financially than in 2000 when the sale of Weight Watchers is left out of the equation.

Recommendation: There is not much potential for Heinz to revolutionize the food industry, so growth and financial gains should be focused on cost cutting and efficiency strategies. The article failed to mention if Heinz owned all of its suppliers or not. If it does not one way it could bring down costs would be through some vertical integration. Heinz has already participated in diversification, but not conglomerate diversification. There are many opportunities outside of the food industry so it would be beneficial for Heinz to invest outside the food market.

Update: The financial figures for Heinz in 2003 show that the company had nearly one billion dollars less in sales than for the year 2001. Despite this decline in monetary sales Heinz reported net income that was nearly 85 million more than the year 2001, but down about 260 million from 2002 figures. Heinz reported that growth was

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