Essay about Strategic Analysis for Best Coffee China

9453 Words Aug 30th, 2005 38 Pages
STRATEGIC ANALYSIS FOR BEST COFFEE CHINA
Linda Qin
Bachelor of Economics,
Guangdong University of Foreign Studies, 1996
PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF
THE REQUIREMENTS FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
In the
Faculty
of
Business Administration
O Linda Qin 2004
SIMON FRASER UNIVERSITY
Fall 2004
All rights reserved. This work may not be reproduced in whole or in part, by photocopy or other means, without permission of the author.
APPROVAL
Name: Linda Qin
Degree: Master of Business Administration
Title of Project: Strategic Analysis for Best Coffee China
Examining Committee:
Chair: Dr. Neil R. Abramson
Senior Supervisor
Associate Professor
Dr. David C. Thomas
Second Senior Supervisor
…show more content…
2
1.2.1 Jerry White ................................................................................................... 2
1.2.2 Martin Dunn .......................................................................................................2
1.2.2 Lisa Evan ..................................................................................................... 2
1.3 Global Expansion .................................................................................................. 3
1.4 Best Coffee China .................................................................................................. 4
1.4.1 Head office of Best Coffee China .....................................................................4.
1.4.2 President Dr . Wong ............................................................................................ 4
1.4.3 Expansion Strategy ............................................................................................. 4
2 External Analysis . Five Forces Analysis .................................................................... 6
2.1 Threat of New Entrants ......................................................................................... 6
2.1.1 Economies of Scale

Related Documents