Starbucks Organizational Behavior Essay

1449 Words Aug 4th, 2007 6 Pages
Starbucks Organizational Behavior

A company's understanding and use of organizational behavior concepts can make or break it. Just as important, if a company ignores these same concepts, it can easily spell disaster.
Starbucks intertwines and successfully uses three main organizational behavior concepts to increase the strength of the organization: organizational culture, organizational structure and motivation. The implementation of these concepts has definitely benefited the company, creating a monopoly in the United States as a coffee retailer and service company.
Organizational Culture
In the text, Organizational Behavior, Stephen P. Robbins defines organizational culture as, "a system of shared meaning held by members that
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While not in and of itself a motivator, the culture of Starbucks does promote employee motivation. Thomas Lefevere, in his report, ‘The Relation Between Customer and Employee,' states, "If people are proud of the culture and their job, they are more willing to be motivated." The key to the motivation of Starbucks employees, though, seems to be the Human Resources' ability to hire like-minded people. This allows for only key motivation factors to be put into play and the majority of the employees be motivated, instead of have to implement different tactics for different employees.
Through my research, Starbucks seems to employ the ERG Theory, which stands for existence, relatedness, growth (Robbins, 2005). Existence is concerned with our material needs, relatedness is relationships we have with other people, and growth is about personal growth and development. Starbucks' "total pay package" (Lefevere, n.d.) consists of elements that display the adherence to this theory with: "progressive compensation package, adoption assistance plan, healthcare benefits (medical, prescription drugs, dental and vision), domestic partner benefits, retirement savings plan, referral programs and support resources for child and eldercare, stock

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