Shaheen Air International Essay

14563 Words Jul 6th, 2007 59 Pages
STRATEGIC MANAGEMENT
FINAL REPORT

Presented by: Dr. Ayesha Ayaz

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 3
TIME LINE 3
THE COMPANY: PRESENT AND FUTURE PLANS 4
MISSION STATEMENT 5
DISTRIBUTION: NETWORK OF CHANNELS TO REACH END CONSUMER 5
DOMESTIC ROUTES 6
INTERNATIONAL ROUTES 7
PRODUCT LINE 7
PRODUCT LIFE CYCLE (PLC) 11
SERVICE FACILITIES 11
INDUSTRY ANALYSIS 12
MAJOR COMPETITORS 15
MARKET SIZE AND MARKET GROWTH 18
PAKISTAN/SOUTHWEST ASIA TRAVEL GROWTH FORECAST 20
PAKISTAN DOMESTIC MARKET CAPACITY, TRAFFIC & YIELD 20
AIRLINE
…show more content…
The clearance letter was issued by CAA following receipt of the cheque issued by SAI towards payment of the outstanding dues to satisfaction of CAA.

THE COMPANY: PRESENT AND FUTURE PLANS

Shaheen Air has re-emerged with a new vision and its visibility is increasing in domestic and international skies. After the re-launch, Shaheen Air has acquired a modern fleet of aircraft including Boeing 737s and Airbus A-320. To facilitate the air travel at a reasonable price, Shaheen Air is increasing its domestic and international flight presence. Plans are afoot to introduce, very soon, more domestic flights linking smaller cities with major cities across Pakistan.

MISSION STATEMENT

"Pakistan's most favorite airline, aiming to provide superior service and good value for money to our valued customers, responding to their needs with highest standards to safety & comfort"
To increase out momentum & capture the benefits in such a demanding but fertile environment, we will continue to change & evolve through constant review & effective deployment of resources.
October 2001

DISTRIBUTION: NETWORK OF CHANNELS TO REACH END CONSUMER

Shaheen Air reaches the end consumers through Agents and E-commerce.
The types of agents involved are as follows;

Type of Agents Cities of Operation
GSA- General Sales Agent Abu Dhabi, Dubai,

Related Documents