Personal Marketing Plan Essay

1558 Words Sep 26th, 2008 7 Pages

Combining business school education, professional/personal development training, self

education along with life experiences directed me toward beginning a career as an

entrepreneur. Many years have been spent taking classes and exploring various business

opportunities. I started my college career as a business major. During that time, I also

studied various art mediums to explore creative talents. In my junior year, I decided to

combine those strengths and interests into my career path. Now that graduation is closer

it is time to formulate and began executing a plan for the next 5 to 10 years of my life.

Short Term Goals

I have five main short-term goals, which include
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Estate owners or their deceased relatives’ estates are good targets for asset documentation and estate sale planning and management. Demographically, services will be offered in Richmond VA. and surrounding counties and Northern VA.
Marketing Mix –The 4 P’s
There are many factors to consider in why I (my company) should be hired. In order to improve my chances for consideration I must present myself as a product, promote myself, set my price and finally determine my place.
Product: Since I am the product I am a marketable asset. I have several important skills that will make me a successful business owner. I have excellent customer service skills. I posses a since of business practices, and product knowledge. As mentioned in my SWOT analysis, I have patience and strong attention for detail. Change in external environmental conditions; weather, crime and consumer behavior leads to new marketing opportunities that may call for internal environmental changes. Staying current with the industry connective components over the industry span such as; insurance company practices, homeowner’s insurance policies, new real-estate developments, market value, safety and security, will be critical at all stages. Being able to deliver this information will add value to my product while marketing and adapting to changes.
Promotion: Now that there is a product, it needs to be successfully promoted.

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