Essay on Ngo Pratham

7618 Words Nov 5th, 2012 31 Pages
NGO - Pratham

By Team Mosaic
MARKETING MANAGEMENT

Team Members

NAVYA CHANDRASHEKHAR | 21 | AKSHATA MOTIWALE | 28 | FAISAL SHAIKH | | VISHALAKSHI | 53 | ANIKET POTDAR | | NIKHIL AGGARWAL | 31 |

SIES COLLEGE OF MANAGEMENT STUDIES, NERUL

Sr.No | Contents | Pg No | 1 | What is an NGO | | 2 | Pratham – An NGO | | 3 | Marketing Mix – Product | | 4 | Marketing Mix – Place | | 5 |

Marketing Mix – Price | | 6 | Marketing Mix – Promotion | | 7 | Segmentation & Targeting | | 8 | MIS | | 9 | SWOT Analysis | | 10 | New Product Devlopment | | 11 | Competitors | | 12 | Performance | | 13 | Bibliography
Acknowledgement | |

What is an NGO
A
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The organization is founded on the firm belief that education is the fundamental right of every child and no child should be deprived of this basic right simply because he/she does not have access to it or does not have the resources to realize his/her dreams.
The principal focus of our programs is to ensure quantum and visible improvement in the enrolment and learning levels of the underprivileged children.
The 3 key principles which have guided the evolution of our programs over the years are:
1. Generating a societal mission is a necessary means of achieving the broad goal of universal pre-school and primary school education.
2. Creating an impact on a large scale is essential to bring about a perceptible change.
3. Creating low cost models is critical to ensure sustainability and replicability of interventions.

MARKETING MIX
PRODUCT
A Product can be; * Idea or behavior * Physical product * Service
The product is the central point on which marketing energy must focus. Finding out how to make the product, setting up the production line, providing the finance and manufacturing the product are not the responsibility of the marketing function. However, it is concerned with what the product means to the customer. Marketing therefore plays a key role in determining such aspects as: * Appearance of the product - in line with the requirements of the market * Function of the product - products must address the needs of

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