Mcdonalds Porters Five Forces Model Essay
McDonalds Canada opened in 1967, thirteen years after McDonalds had taken the United States by storm. This was the first restaurant to be opened outside of the United States.
It was in 1965 that McDonalds went public and offered shares on Wall Street.
Since then it has been important for McDonalds to continually monitor its performance, to make sure it is competitive and profitable while also being aware of its immediate community responsibilities. This can be achieved by using the Porters 5 Forces model so the company is able to determine where its business needs to change or improve in order to stay …show more content…
2. Recommend a strategic direction for its future growth
McDonalds currently has a significant competitive advantage in its industry due to the longevity of the company, its careful marketing and convenient locations. By presenting a ‘greener’ image in all aspects of its structure the threat of new entrants and substitute products into the market place would be reduced as they appear to be the most dominant components in the model.
One aspect which may help to achieve this in the Canadian market would be the provision of organic alternatives and the reduction in packaging. By encouraging its current suppliers to follow suit McDonalds can maintain its relationship with them while catering to the