Mcbride Financial: Web Site Review Essay

1481 Words Apr 24th, 2007 6 Pages
Executive Summary

At the request of Mr. Hugh McBride, service request SR-mf-001 was opened for a design to be created in order to improve and enhance the current Internet web site for McBride Financial Services. The Web site will be vital for McBride's success. The company will ensure operating expenses are low by employing only a few brokers and one support person in each office. We will depend upon the company Web site and self-serve kiosks located in the offices to educate customers about the various loans that are available. Also, we will count on these mediums to sell those customers on the McBride Company for their initial and subsequent loan purchases. The majority of our advertising will be directing potential customers to our
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Web site and self-serve kiosks located in the offices will be used educate consumers about the various loans that are available and to sell those consumers on acquiring their loan through McBride Financial.
Intended Audience The Audience for McBride's website ranges from the new home buyer to the Investment Buyer. The age range that will be targeted is the 23 – 55 year old age age.
Company Message McBride Financial Services will be the preeminent provider of low cost mortgage services using state-of-the-art technology in the five state areas of Idaho, Montana, Wyoming, North Dakota, and South Dakota. We thank you in supporting our mission! Our customers will receive the most efficient and effective processing of mortgage applications from inception to closing.
Site Functionality The McBride Website will function to enhance every aspect of the businesses needs. To accomplish this, the website will need to function seamlessly in a local or extended area, at a kiosk in the facility or at a user's home system; McBride's web site must offer accurate and current data which interacts seamlessly with the back end. McBride will incorporate the Seven Layer OSI (Open System Interconnection) Model to ensure safety, security, and accuracy on both user end and system end data transactions.

The site will educate users by providing them with the most up-to-date information on the company. This will include data such as loan rates, types of loans, and rates

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