Hilton Hotels-Case Study Essay example
The need to better target the needs of customer segments
To customize hotel services based on …show more content…
Hilton Hotels can also leverage the Internet's growing success in the travel sector by forging distribution relationship with third party Internet travel providers, thereby boosting revenues. They can also identify the consumer behaviors, new trends, e-commerce alternatives of integrating Internet strategy with the brand awareness and driving more traffic to their websites.
The Hilton Hotels marketing strategies should include a mixture of marketing programs in order to reach a variety of customer segments. These strategies should enhance brand recognition, increase brand awareness, broaden the customer base and eventually generate revenues. One promotion example is a guest reward program where guest can earn points that can be used for accommodations, gaming chips and air travel. Also, seasonal discounts given to guest who purchase during the hotels' slow season reward customers who essentially assist in balancing cash flow.
The Hilton Hotels must constantly keep abreast of new trends in the markets. For example, the drop in the U.S. dollar may signify an opportunity for The Hiltons to focus on its traveling international guests. Missing such trends in customer demand could be devastating.
There have been