Google and the Government of China: Essay
A case study in Cross-Cultural Negotiations
Develop a negotiations planning document using the Kellogg format in Exhibit 11
Issue Google Chinese government
Purpose of negotiation Priority: 1 Position: focuses on profit and brand management Priority: 2 Position: technological, economic gaining Interests: A population of 1.3 billion along with a growing economy makes Chinese market extremely important for Google to enter Interests: It wants Google to provide its citizens and companies with the access to the very best technology, eventually, an achievement of technological parity with the US. Also, China knows the nation’s economy will be improved by internet access and use.
Level of …show more content…
BATNA for China would be to continue to rely on local search engine alternatives such as Baidu. Baidu is already one of the most visited sites in the world (number 4) with increasing market share, and very similar to Google in substance and style. By just choosing its BATNA, China may lose some of potential economic and technological advantages, but will have much fewer domestic repercussions. On the other hand, BATNA for Google is far less attractive. Instead of acquiring Chinese domain, Google could just lobby China for access to a larger stake in Baidu, maintain its philosophical integrity. However, Google will lose market share of Chinese users due to user frustration coming from still slow access, and Google’s revenue from China would be seriously limited because it will not be able to have a complete control over Baidu whatsoever.
What ethical dilemmas do you foresee for Google? Is there