Global Expansion Essay examples

710 Words Apr 4th, 2014 3 Pages
-Analyze differing viewpoints of foreign market strategies
-Take 5 key points to being successful in FMS and get each as a reference

1- International Market assessment a. Market Segment Screening for a global marketing strategy. b. (Griffith, 2010)
-necessary to understanding market segment convergence and its influence on global marketing strategy.
- While market segments have often been viewed as having clearly defined boarders within a nation-state, the movement toward integrated markets due to globalization has created the need for conceptualizing market segments in new ways.
- research suggests that the more dissimilar the country profiles, i.e., institutional environments, the more difficult it is to
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The third is a temporal dimension. Specifically, commitment requires that the inputs or instrumentalities, as well as attitudes brought to the relationship, must be consistent over the long term. Consequently, commitment between parties implies a relationship with expectations on the part of each partner that his opposite member will be there in the future to jointly exploit opportunities and solve problems. Thus, a high level of commitment provides the context in which both parties can achieve individual and joint goals without raising the spectre of opportunistic behavior. Because more committed partners will exert effort and balance short-term problems with long-term goal achievement, higher levels of commitment should be associated with successful strategic alliances (Perry & Angle, 1981).
-All of these cooperation constructs share some elements of commonality: (1) cooperation requires interrelated behavior by two or more parties; (2) such behavior is voluntary; and (3) cooperation is motivated by the desire to achieve both individual and joint objectives.
-H1: International strategic alliances between culturally similar exporters and distributors will exhibit greater trust than international alliances between culturally different exporters and distributors.
-H2: International strategic alliances between culturally similar exporters and distributors will exhibit greater commitment than international

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