Final Marketing Plan Paper

5937 Words Oct 16th, 2009 24 Pages
Final Marketing Plan Paper Surgey Perez, Adrine Jason, Shirtiar Beasley, Gena Brooks University of Phoenix Introduction As consumers, we are very accustomed to finding products where we need them, when we need them at the price we are willing to pay. This has become such an automatic part of the buying process that we seldom give much thought to how all of this occurs. To put it simply, all of this occurs because of marketing. A great deal of thought has been given to your preferences and buying habits in an effort to keep you as a customer. In this paper, we will discuss, within the scope of a specific company, the product, place, price and promotion that is used as part of marketing strategy to generate hundreds of millions …show more content…
The approach to create a strategic marketing plan is to understand the target market in the beverage business. PepsiCo must address the following questions, “what is the demographic of this market”?, “what are psychographics and behaviors of the specific market that has PepsiCo, in regards of selling this brand”?, “desires to reach it?”. PepsiCo needs to understand and target their customer’s needs and knowledge their competitors offer in order to create a strategically integrated marketing plan. The principal determining factor to any successful marketing strategy is to understand, provide and target one customers’ needs and wants. The ability to satisfy customers' needs better than the competitors, will be the first step PepsiCo needs to develop, this will result on build customer loyalty and increase sales. Marketing research uses many methods to obtain its results. Computer aided methodologies will also be used to collect data on the competitors of PepsiCo such as Coca Cola, and Mott’s Company. One important aspect of marketing research that can assist PepsiCo to increase it sales is by defining how well current customer needs are being met as well as understanding how well the current competitors are meeting their customers’ needs. When PepsiCo is able to answer such questions then it seems that the company is developing a strategic

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