This research discusses the corporate culture of the well known Procter & Gamble enterprise, established in 1837. For over 150 years, P&G has defined its corporate culture through their business tactics and way of management. Corporate culture refers to a company's values, beliefs, business principles, traditions, ways of operating, and internal work environment. For over 150 years, Procter & Gamble has worked toward maintaining their standards, which has defined their corporate culture.
Established by William Procter and James Gamble in the mid 1800's, the Procter & Gamble Corporation has had continued success since its first major product, Ivory soap. Procter & Gamble markets everyday products, such as; hair, skin,
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They respect individuals and believe that they can and want to contribute to their fullest potential. P&G values "personal mastery," allowing and encouraging individuals to expand and further their own ideas. These values show that Procter & Gamble method of management closely follows McGregor's Theory Y model, where employees are kept motivated and committed. The principles and standards of the Procter & Gamble Corporation are set very high. They state that they want to be the best and are dissatisfied with the status quo. They feel that going beyond their demarcation is necessary to keep up with the changing environment. They are willing to reinvent their culture to keep up with the outside world. P&G builds relationships with organization's that stand for the corporations ideologies of providing products and services that improve lives. Live, Learn and Thrive is one of the many organizations that Procter & Gamble sponsors, showing their care to provide a better life for consumers and the general public. Procter & Gamble also understands the importance of being diverse in their corporation and marketing. They are proud of the relationships they created with multinational communities and provide career opportunities with no discrimination. To prove their diversity to customers and consumers, they get involved with different communities in need of improvement and sponsor different organizations. Procter & Gamble