Conger Persuasion Article Essay

663 Words Jan 7th, 2013 3 Pages
1. Before you read the Conger article, thing about recent examples in which you tried to persuade someone else to adopt your view on an important issue. How did you go about this? What strategies did you use? After you read the Conger article, consider how your strategies compare to the recommendations made by Conger.

I work in consulting and was recently attempting to persuade a colleague to assist me in making multiple “pitch” presentations to a potential client. I explained to my colleague the revenue benefits and tried to impress upon him, through persistent verbal reasoning, that he played a key role in discussing past projects in order to crudentialize us as a trusted advisor. After reading the Conger article, I realized that
…show more content…
Second, once a project is awarded to our firm we must build a team to execute the work. While people with specialized credentials must sometimes play a role, engagement teams are often selected for sought-after projects based on their general “likeability.” It is important to find similarities with and offer consistent praise to those partners within my firm that select teams for engagements that interest me the most.

3. If you were to write the ideal “recipe” for producing commitment, what would be the recipe? What aspects of your recipe have you seen used in your work experience? How do commitments “grow their own legs?”

Commitment is rooted in establishing credibility as a leader and effectively communicating the value of the work that your team completes. My work experience has proven that credibility is earned not just through being smart and knowledgeable but also by being a reliable and trustworthy person. People are more likely to commit to something if you have established rapport with them through acknowledging their good work, working late nights together, partnering on a presentation, etc. Secondly, I have also seen situations where other managers have not clearly explained to staff members the value of their work and how it fits into the broader objective or goal. Often, junior

Related Documents