Essay about Case Study Ryanair and Virgin Atlantic

1786 Words Apr 14th, 2013 8 Pages
Case Study Coursework

LEADERSHIP and ORGANISATIONS BABA SDL 2012-13’B’

Virgin Atlantic and Ryanair
This case examines two organisations that have many similarities as well as a number of significant differences. The essential technology and systems behind each organisation may be very similar, but the nature and style of management and its consequent impact on the way people working in these organisations think, feel and behave have created very different organisational cultures. So what are the similarities and what are the differences? The most obvious similarity is that both Virgin Atlantic and Ryanair operate in the UK passenger air transport industry. Both are relatively recent creations and might be seen as new entrants to the
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At Virgin Atlantic, cabin crew are there to be helpful and welcoming; they are important projectors of the brand image and their job is partly to encourage the allimportant customer loyalty which generates continuing profit. The importance of staff as carriers of company values is clearly reflected in the recruitment material and other statements about the nature of work at Virgin Atlantic. Virgin Atlantic brings together all manner of people in all manner of roles, all playing a crucial role in the smooth running of a very complex operation. But whoever you are and wherever you join us, you'll never stop thinking of our customers and what 2/4

Case Study Coursework

LEADERSHIP and ORGANISATIONS BABA SDL 2012-13’B’

we can do for them. From frontline cabin crew to IT analysts, everyone here plays a role in delivering the Virgin brand. That means using initiative, taking responsibility for your actions and being ready to support those around you at all times. Similarly, you'll play your part in maintaining the friendly, unconventional professionalism that makes Virgin Atlantic such a unique place of work (Virgin Altantic website). The recruitment process is lengthy and includes a group interview which acts as a filter for further tests before job offers are made. Training programmes for cabin crew and other staff are run from a dedicated

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