Essay on Business Strategies of Oral-B Company
Oral-B has produced hundreds of innovative products over the past fifty years. Oral-B
adds imaginative and therapeutic products for use in the professional practice and at home.
Along with Oral-B products the buyer gets not only excellent value, but also quality, innovation,
efficiency, and outstanding customer service. Their product offerings have established them as
the market leader since the 1960's!
To the industrial dental market Oral-B offers 21 products in their current 2002 catalog.
Their is outstanding product depth in their lines as well as many innovative products. The
company offers many children's lines of toothbrushes, as well as oral care products …show more content…
also provides the buying dentist with the vision of getting something for free for buying a
commodity type product.
Oral-B focuses strongly on the buyer during the buying process. Oral-B take a broader
view of supply in the value creation process, which most dentists favour. Oral-B combine
excellent sourcing capabilities and efficient operations which attract their buyers. Positioning of
their products is well used to secure a valued categorization in the mind of a buyer. Some
buyers value economy utmost, some performance, some order process efficiency, and others
after sale service. Oral-B makes sure it focuses on each individual buyers needs, to form a
positive relationship not only in the selling process, but for future relations.
Oral-B is an active participant at dental industry trade shows all over the world. Oral-B
most often has the largest exhibit at trade shows it attends with on site demonstration of its
products, as well as promotional price reductions, and free samples. Oral-B states the main
goals of attendance at trade shows is to strengthen customer relationships, and build further
relationships with trade press (such as major industry magazines like Dentistry Today, and Oral
Oral-B recently has taken part in another booming form of sales promotion,