Business Plan Essay

2820 Words Sep 11th, 2006 12 Pages
ENDEERING DAY SPA MARKETING PLAN The Endeering Day Spa is a full-service day spa dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Market research indicates a specific and growing need in the area for the products and services Endeering Day Spa will offer in the market it serves. This market strategy will be based on a cost-effective approach to reach this clearly defined target market. This approach will utilize resources to create awareness of the spa and encourage customers to …show more content…
· Accessibility - The client can directly purchase beauty products used in the spa. · Personal Client Services - Employees have had extensive training and can help clients design a spa package that would be most beneficial for them. This enables clients to benefit from suggestions regarding the services and products in a manner to complement their skin type and individual needs. They also have access to information on home treatment taught by professionals at the spa. · Competitive Pricing - All products and services will be very competitively priced in comparison to spas in the St. Louis market. Market Trends & Growth Potential The day spa industry market is experiencing a tremendous growth spurt. The industry is expected to realize a rapid increase over the next five years. This is primarily due to the increased awareness of the health benefits associated with the industry. This growth also comes from more and more individuals seeking a variety of forms of stress release and alternative medicine. More people are turning to homeopathic medicines and the use of herbs and essential oils to treat ailments instead of a typical visit to the doctor's office. This could be because of the increasing costs of medical care. It could also be due to the ineffectiveness of many medical treatments including antibiotics. Day spas typically teach individuals how to accomplish total mind and body health with the

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