Brinkerhoff Case Study Essay example

3619 Words Mar 4th, 2008 15 Pages
Objectives
EDGE Consulting Group Ltd. ascertained four problem areas that Brinkerhoff International Inc. is currently facing and noted their aligned solutions. Also included are pros and cons of each solution in order for upper management to decide the best course of action. We trust that the cumulative solution presented at the end of this analysis will increase Brinkerhoff’s productivity by 15-20%, efficiency by 10-17%, and job satisfaction by 25-30% making it the best alternative to implement.
Issue 1: Inconsistency between Management
Both Rick Kopulos and Tom Rossick have greatly contradicting styles of managing their rigs. The distinguishing characteristics between the two managers, aside from the styles of management, can be
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Solution: Recruit and implement the use of motivation theories in every rig

The solution to this motivation dilemma requires the use of motivation theories both traditional and contemporary that incorporate some form of job enrichment and variable based pay programs. We recommend that Brinkerhoff consider implementing their own unique mix of motivation techniques that can be developed by using the features of the following theories and concepts that will have the biggest impact on their employee’s performance and job satisfaction.

1. The Equity Theory
a. Employees compare their job inputs such as effort, experience, education, competence, etc. and outcomes such as salary, raises, and recognition and compare the outcome-input ration to that of others.
b. When employees find others to have the same ratio the feel that a state of justice and fairness occurs and there is no issue. If the ratios are unequal than the employees feel equity tension and do whatever they can to eliminate those inequities.
c. The employees of Brinkerhoff International see vast inequities and a state of injustice resulting from the lack of outcomes to their given inputs. In rig #1-E the rig workers were rewarded for their good performance with a party that motivated them to do it again.

2. The Expectancy Theory
a. The strength of a tendency to act in a given manner depends on the strength of the expectation that the action will result in a given outcome and how the

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