Essay about Breadtalk Swot Analysis

859 Words Jan 4th, 2008 4 Pages
SWOT analysis on Breadtalk

Strengths

Unique Concept and Branding

The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.

As part of Breadtalk's unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets' "open" concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere.

BreadTalk has become a distinctive Singapore brand that has
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In addition to the Asia Pacific Region, Breadtalk could also venture into other markets like the U.S., Australia, and Europe regions.

Threats

Product/Brand Concept Replication

Breadtalk faces the threat of product/brand concept replication by other bakeries. However, it must be noted that this is a weak threat since Breadtalk has already cemented its presence in the market, and it will be immensely difficult for a new entrant to pose a threat to Breadtalk's current large market share in Singapore. Perhaps a greater threat would be the replication of Breadtalk's product/brand concept by bakeries in regions that Breadtalk have not ventured into, like the U.S., Australia and Europe, which might serve as a barrier of entry to these regions; as well as replication in overseas regions like China, where copycatting is rife.

Competition from Direct and Indirect Competitors

Breadtalk faces the threat of stiff competition from direct and indirect competitors. Direct competitors include bakeries like Qoo Bread, and indirect competitors include specialized bakeries like Donut Factory, which are currently both capturing increasing consumer interest.

Lack of Good Foreign Partners, Local Staff and Rising Labor

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