Battle of the Woods: Nollywood Versus Hollywood Essay

954 Words Apr 1st, 2010 4 Pages
The Battle of the Woods: Hollywood and Nollywood Cinema of the United States has played an undeniable role in the transmission and interpretation of many values that we hold today. We perceive real life situations based on what Hollywood has taught us. Some ninety years after the first huge success of American cinema, “The Great Train robbery” was released, we were introduced to a new brand of films. The cult classic “Living in Bondage” was distributed. This low- budget film produced in Onitsha, Nigeria set the scene for what would become an explosion. So impressed were the filmmakers and actors by their work, they coined the term Nollywood- the Nigerian Hollywood. The different environments and practices have resulted in obvious …show more content…
Hip, youthful plots drive the teenagers- the ones with the willingness and ability to spend money for entertainment purposes- to the cinemas. Even the movies with more elements of drama, and less action are still made to appeal to these teenagers. Halle Berry was able to win an Academy Award as well as completely amaze millions of boys who had just hit puberty for her racy role in Monster’s Ball. The lack of detail that is characteristic of a Nollywood film from its conception to the time it is released on video is a cause to the effect that the target audience of the movies is generally the lower class and educated Nigerians. This stagnant market would seem to be what Nigerian movie producers want, as it is much easier to please this kind of consumers than a 16 year old geek that knows the meaning of CGI. Famous Nigerian filmmaker Chico Ejiro boasts that he can make a movie in three days. All he has to do is make a movie with the same plot as thousands before it albeit with different actors, put a title on it, and distribute it. Nigerians will always buy it. His target audience therefore does not influence his movies because they are always there; they will always buy and this gives him no incentive for creativity. However, with all the differences between the two industries, similarities do exist. Just like Hollywood, the primary purpose of

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