Essay on Air Asia Advertising Types

4312 Words Feb 17th, 2010 18 Pages
COMPANY INTRODUCTION

Air Asia Berhad was set up by Dato' Tony Fernandes in 2001. In December 2001, Dato’ Tony Fernandes along with Dato’ Pahamin Ab. Rajab (Chairman, AirAsia), Dato’ Kamarudin bin Meranun (Deputy Group Chief Executive Officer, AirAsia) and Abdul Aziz bin Abu Bakar (Director, AirAsia) formed a partnership and set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia from government-owned conglomerate DRB-Hicom on December 2, 2001 which Air Asia was originally founded. AirAsia has been expanding rapidly since 2001 where Dato' Tony Fernandes later proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport
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Informative Advertising is view as one of a method of communication that informs people about a company's products or services and capabilities. It is also an especially important part of promotion goal for new products or services and companies in early stage of the product life cycle. The informative advertisements also tend to help generate a good reputation of companies.

Besides that, in some situation, a business might be required to run informative advertising as part of resolving law suit. We take for an example; Tobacco companies have been running advertisement with general message on impact of smoking to health and so does alcohol companies, such as Johnny Walker, with running advertisements on don’t drink and drive. Governments’ agencies also use this form of advertising for example the campaign explaining the risks involved in not using rear seat belt and promoting 3R’s (Reduce, Recycle, Reuse) throughout the nation and it is also known as non-commercial advertising.

Generally, Informative Advertising does not try to manipulate the consumers or viewers in any way. It earnestly tries to be helpful, tries to build trust, and tries to steer the consumer to the products or companies.

Persuasive Advertising is a method of advertising that intended to persuade rather than to inform or

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