A Tale of Two Is Projects Essay
Business Problem-Solving Case Week 7
Upper Iowa University
Week Six Business Problem-Solving Case
1. How important is the reservation system at airlines such as WestJet and JetBlue. How does it impact operational activities and decision making? The reservation system is highly important to airline companies, especially small ones. These companies must give over the top customer service in order to compete with the larger airlines. This means that when customers use their site they must be able to easily see their prices and book their flights. The reservation system will effect operational activities because it shows the number of reservations booked, and this helps to know how …show more content…
Both WestJet and JetBlue experienced problems in implementing their new reservation systems. For WestJet many transitional files didn’t go well. WestJet agents to go through complex steps to process the data, making matters worse, WestJet didn’t reduce the number of passengers on the flights operating after the cutover. They also didn’t tell customers of their upgrade plans until the day of the switch (Laudon & Laudon, 2013). As a result of long waits, and booking problems their customer loyalty scores fell. JetBlue also had problems with implementation. For one thing they tried to run flights when the weather conditions were inappropriate to fly. Because they made this mistake flights were pushed back, and customers were stranded. Because of this specific issue over one thousand one hundred flights were canceled, and they experienced a loss of thirty million dollars (Laudon & Laudon, 2013). 4. Describe the steps you would have taken to control the risk in these projects?
There are different steps to take in order to control the risk in projects like these. One step would be to identify all the risks possible in the situation. After a list of possible risks is complete you need to evaluate them. When evaluating you should consider which risks are most likely and what would happen if they